Tag: business development
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Proven Way to Validate Your Business Ideas with Customers
We started a business clinic series where we share business knowledge devoid of business school jargon. If you don’t validate your business idea, it will never see the light of day. Therefore, we teach in simple terms, in a way that the layman who has not been to a business school will understand and apply the lesson…
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How to Develop a Successful Business Model Using the Business Model Canvas (BMC).
A business model is how you create, develop and deliver value to your customers. It is a clear roadmap to value proposition and delivery to customers. One of the tools to develop and create a business model is called the business model canvas (BMC). It was created by Alexander Osterwalder. We have mastered the art…
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Different Classes of Trademark in Nigeria
Oftentimes, we get asked, “what is Trademark and is it necessary in Nigeria.” How do I know the class to register my trademark? Trademark simply means protecting your brand against theft. It is difficult to build a brand in Nigeria; it demands years of hard work, consistency, commitment and money. In other words, it costs…